MUMBAI: Bindass has appointed Nikhil Gandhi as regional director, West and South, advertising and sponsorship sales. Bindass will kick start with a Hindi GEC channel scheduled to launch in mid 2007.

Gandhi brings with him seven years of experience in media and entertainment and prior to this he was with Zoom Television as regional head (West).

“Brand Bindass is going to power the growth of media space for young India and spells oodles of spunk and attitude; I’m really excited to be a part of this phenomenon,” Gandhi said.

Bindass senior vice president – revenue and business head – new media Sanjay Puthli added, “We are incredibly pleased to have him on board Brand Bindass. He brings to the position, not only years of media expertise, but an in-depth knowledge of the current business trends in entertainment as well.”

Brand Bindass is scheduled for launch in mid 2007 and has an outlay of Rs 2 billion (Rs 200 crore).