Bipasha Basu turns entrepreneur; to launch DVD, designer label

MUMBAI: Bipasha Basu has started a new chapter in her life. She has taken the first step to being an entrepreneur. Says the leggy beauty, "Acting is my profession but fitness is my passion. And that’s why I am taking my passion into another platform where I can reach out to a whole lot of people."

Basu’s first business enterprise is the launch of her DVD, which has an array of exercises. Disclosing details about the DVD, Bipasha tells Businessofcinema.com, "A lot of people cannot go to the gym for many reasons, some find it expensive, some are shy to exercise in front of others while some just don’t have the time. This DVD has a workout of just 25 minutes and it can be done anytime, so long it is two hours after a meal."

Basu has been deeply involved with her project. With a chuckle, she says, "For the last eight months I have been working on this. From designing to executing, I have been hands on. I have also recorded songs, shot for a music video as the next step."

The actress has also got her expansion plans in place. It will be a designer label of Love Yourself clothing line for women, which will hit stores in March.

The launch of the DVD is slated for 4 February and with that Bipasha Basu starts out as an actress with business on her mind.

CHUMAN DAS

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