Mumbai: The prestigious British Film Institute (BFI) has assured protesting Hindus of not screening or releasing the upcoming Hollywood movie The Love Guru.

BFI press officer Ilona Cheshire, replying to a communiqué from Hindu Janjagruti Samiti and Sanatan Society for Scientific Spirituality Bhavna Shinde, said, "Please be rest assured that the BFI will not be screening this title nor will it be involved with a possible release of it."

Besides BFI, Hindu groups have contacted United Kingdom (UK) Department of Culture, Film Council, British Board of Film Classification, British Council, British Screen Advisory Council, Cinema Exhibitors Association, Film Distributors’ Association, Churches’ Media Council, Video Standards Council, Cineworld Cinemas, Office of Film Communication, Showcase Cinemas, United International Pictures, etc., urging them not to distribute/screen upcoming Hollywood movie The Love Guru till its presenter Paramount Pictures makes necessary changes to it so that it will not hurt the feelings of the worldwide spiritual and Hindu community.

In addition to UK, Hindu groups have recently been approaching film distributors associations, exhibitors groups, regulatory bodies, government ministries, theater owners, etc., in various parts of the world urging them not to distribute/screen The Love Guru till Paramount Pictures makes necessary changes to it.