MUMBAI: Model-turned-actor Deepika Padukone has been appointed as the new face of Fiama Di Wills.
The actress, who was paired opposite Shah Rukh Khan in her debut film Om Shanti Om, has been roped in by ITC to promote Fiama Di Wills Skinsense Soap.
ITC general manager personal care business Sandeep Kaul said, "The Fiama Di Wills Brand personality is that of today’s modern, confident, intelligent and aware woman. Deepika is the perfect embodiment of this personality."
Padukone was the Model of the Year at the Kingfisher fashion awards; she was also the chosen face for the Kingfisher Swimsuit Calendar, 2006. Her successful debut in Om Shanti Om won her numerous accolades, including the Best Debutante award at the 53rd Annual Filmfare awards, making her one of the most sought-after actors in the Indian film industry.
Some of the other brands that she currently endorses are Pepsi, Parachute, Tissot, Kingfisher, Maybelline and Levis.