MUMBAI: Emami Limited, one of the largest advertisers from Eastern India, has signed up a deal with 9X, the Hindi General Entertainment Channel recently launched by INX Media.
 
Emami joins the three Platinum Sponsors – Future Group, Vimal and Vodafone as associate sponsor of the musical show, Mission Ustaaad. The show aims to stir the nation’s heart in support of the United Nations’ Millennium Development Goals through the power of music.  
 
Reliance Industries, Future Group and Vodafone have joined Club INX as 9X Brand Partners and Hindustan Unilever Limited (HUL), has also signed a three-year advertising deal with the channel.
 
INX Media Pvt., Group Director, Revenue Management (Advertising Sales and New Media), Probal Gaanguly said, “We are really pleased to announce that the largest advertiser from Eastern India has found it beneficial to partner 9X for marketing their mass brands across every nook and corner of India. As an Associate Sponsor of the tent pole show ‘Mission Ustaad’ they join the Platinum Sponsors – Future Group, Vimal and Vodafone. This association clearly endorses the fact that 9X is getting considered as a major GEC platform”.  
 
Emami Limited, Director, Harsha Vardhan Agarwal stated, “9X seems to have felt the consumer pulse effectively, which is reflected in their exciting & vibrant content. We would look for a very effective communications connect through 9X.”

Prachar Communications Ltd., Managing Director, Rajesh Jain added, “Within a month of its launch 9X has demonstrated an unprecedented growth. We are pleased to sign a long term deal for our client Emami Ltd. for all their brands. We are always there to welcome new channels who have great potential, and we are proud to be associated with 9X as we are sure it is going to touch new heights soon. Even before the launch of the channel, we had committed ourselves to be a  part of the  9X network as their dedication and hard work spoke volumes about them .We were and are assured of the leadership of Peter and Indrani Mukerjea along with the entire team. We look forward to having a memorable relationship with them now and forever in the same way as we had maintained through the past .I congratulate the 9X team for the opulent show they have created in such a short time span.”  

In India, INX Media has pioneered initiatives like Club INX and online media packages.