Lage Raho Munnabhai boasts new ticketing strategy

Bangalore: In a path-breaking exercise, the advance bookings for Lage Raho Munnabhai, scheduled for release on 1 September, has begun in Bangalore multiplexes. For the first three-days i.e. from 1 – 3 September, the film has already registered a ‘houseful’ board.

Normally, the advance booking in multiplexes opens on Wednesdays – three days before the release of the film. But anticipating the craze the movie might get, exhibitors have changed the regular pattern and have opened the bookings for the film, three weeks in advance.

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