MUMBAI: Eros International’s New Media division has inked content licensing deals with telecom and on-demand service providers in South East Asia.

Eros’ New Media division entered the market with the objective to exploit Eros’ library of 1,300 films across new media digital formats and expanding its international network.

Eros will be licensing 50 Bollywood films over a period of three years for Mauritius Telecom’s Video on Demand (VOD) service on their IPTV platform. Eros will be the exclusive Bollywood content provider to Mauritius Telecom as per the agreement.

The company has also signed a deal with SingNet Pte Limited to license content for SingNet’s VOD and Subscription VOD service in Singapore. The service will include 100 Bollywood titles in a year, including new releases. The SVOD service will be exclusive to Eros movies.

Eros has also signed a deal with broadcaster Radio Television Malaysia (RTM) to license Bollywood films for telecast on RTM channel via free television in Malaysia. The deal includes recent box office hits like Salaam-E-Ishq and Eklavya.

Some of Eros’ alliances in the past have been with Intel, Comcast, Google’s YouTube, Rogers Cable all in North America, BSkyB and Tiscalli Homechoice in UK, and now the above tie-ups in South East Asia.

Eros International vice president – international sales Kumar Ahuja said, “Bollywood content is increasingly becoming more popular in South east Asia. We see a growing trend where the locals seem to be embracing Indian films dubbed or subtitled in their local languages and the market is not only restricted to Diaspora audience. Eros has a deep rich library and with a combination of new and library titles we are able to offer a compelling one-stop-shop solution to strategic partners who are interested in showcasing this content.”