MUMBAI: With the plexes and the producers strike being called off last week, the promotions of forthcoming films are on full swing. The producers of Love Aaj Kal, Eros International and Illuminati Films, too are leaving no stones unturned with the promotion and release the movie.

Speaking to Businessofcinema.com, Eros International COO and commercial director Jyoti Deshpande said, "It’s a full 360 degree blitz across all media, top of the line and below the line activities like television, radio, internet, billboards, hoardings, brand tie ups like T20, Shoppers Stop, Café Coffee Day, as well as some print tie ups."

Deshpande informs that approximately Rs 8 – 10 crores has been set aside for the print and advertising (P&A) of the film.

The movie is going to be released with 1000 + prints worldwide on 31 July. Love Aaj Kal is directed by Imtiaz Ali and stars Saif Ali Khan and Deepika Padukone in the lead.