MUMBAI: Hungama Mobile has entered into to an exclusive partnership with Fashion TV. This association will enable the mobile users across India to download exclusive clips as well as interactive content on fashion and lifestyle from the 24 hour TV channel on their mobile phones.
 
In addition to this, FTV India has launched an India-centric fashion portal www.ftv.co.in, which would be a one stop destination for the fashion conscious, enthusiast, designer, trade et all with community features, blogs, exclusive videos, designer sections, fashion news and interactive features like games etc.
 
The mobile content would be made available across various categories as images, videos, ring tones, games and many more exciting features. The tie up will enable the Indian consumers and fashion lovers to download fashion videos, models and designer profiles, photo shoots, and fashion tips by FTV.
 
FTV Mobile will be marketed both to the consumer as well as marketers along with the FTV India website. The website will ensure that the fashion enthusiasts get their dose of information on everything related to fashion, entertainment and lifestyle in India and rest of the world.
 
“I am proud to announce our association with Fashion TV, which will definitely give the mobile VAS industry a new dimension and am confident will be accepted by the audience with open arms,” says Hungama Mobile MD and CEO Neeraj Roy.
 
Fashion TV India business head Tarun Srivastava said, “Keeping in mind the world’s growing interest in the Indian fashion industry and the consequent need for a user friendly platform to reach out to the masses, our decision to partner with Hungama Mobile brings us utmost delight. This service will enable consumers to be in loop of what world fashion has to offer. As we move forward, we are looking forward to offering innovative and popular digital entertainment to our Indian users.”