MUMBAI: Indiagames will now function under the brand name of UTV Indiagames. The company will adopt the new brand name as part of its ongoing synergy with its majority stake holder – UTV Software Communications (UTV).

The registered name of the company will continue to be Indiagames. There is no change in the company’s management or operations and the shareholding pattern remains unaltered. The original logo of the Company will continue to be a trademark of Indiagames and used as appropriate from time to time.

“UTV and Indiagames have significant business synergies. We believe the new brand creates a stronger positioning for the two companies in the business environment” said Indiagames CEO and Founder Vishal Gondal.

UTV itself is undertaking an overall brand evaluation exercise, and this announcement follows close on the heels of the international online gaming company True Games also becoming UTV True Games. UTV acquired a controlling stake in Indiagames in December, 2007.