MUMBAI: The Indian Film Company (TIFC) in association with Studio 18 has inked a sales deal with Fortissimo Films for Dev Benegal’s film Road, Movie at the ongoing Cannes Film Festival.

Fortissimo Films will represent the film in markets outside of the Indian territories.

The original screenplay Road, Movie by Benegal, is produced by Susan B. Landau and Ross Katz.

Road, Movie stars Abhay Deol, along with Tannishtha Chatterjee and Satish Kaushik.

Road, Movie, a carnival-esque drama follows a young man driving an antique Chevy with two old film projectors in the back and discovering love, life and laughter on the Indian highway. The colourful road trip of a lifetime – Benegal’s love letter to cinema and the open road, is set against the backdrop of the epic desert landscape of India – the Kutch region in Gujarat and Jaisalmer in Rajasthan.

The Indian Film Company advisory CEO Sandeep Bhargava said, "We are excited that one of international cinema’s most respected and successful sales agents’, Fortissimo Films, has taken a shine to our film and is partnering with us to deliver it to global audiences. Road, Movie is an important milestone in our company’s endeavour to support India’s growth on the cinematic world stage. And it’s a great honour to collaborate with Susan, Ross and Dev on this project."

Fortissimo Films co-chairman Michael J. Werner added, "We are thrilled that our first foray into distributing a new domestically produced feature film from India is director Dev Benegal’s, Road, Movie. It is a project that we were following for nearly two years and what captivated us about the script was how it captured aspects of India that are at once alluring, charming, revealing and compelling."