MUMBAI: Ira Diamond Jewellery has tied up with Harry Baweja’s upcoming movie Love Story 2050. The company has launched a special collection for the same, which was unveiled by Priyanka Chopra.

According to an official release, Ira Diamond Jewellery associated with Love Story 2050 as Harman Baweja and Priyanka Chopra’s personalities in the movie were a perfect brand fit for Ira Love Story Collection that transcends time and is the true symbol of timeless love.

Ira Diamond Jewellery director Ankit Mehta says, “Ira has always believed in being a leader. This association of Ira with Love Story 2050 is merely the tie-up of a winning jewellery brand with a film that will make waves and will set the box office registers ringing.”

The Ira Love Story Collection comprises brown and white diamonds and matt gold finish rings and earrings. Additionally, a coffee table book and other allied activities including an Ira Love Story 2050 contest has also been launched.