MUMBAI: McDonald’s India commenced its marketing initiative with DreamWorks Animation SKG Inc, the studio behind the upcoming Shrek-The Third movie by launching Shrek-The Third Happy Meal.

As part of the programme, a range of toys featuring the key actors of the latest animation movie, Shrek-The Third will be available along with the Happy Meal. The toys will be available at all 113 McDonald’s India restaurants until 28 June, 2007.

Shrek -The Third is scheduled for release in India on 1 June, 2007. These talking toys will be available exclusively with the following McDonald’s Happy Meal; ranging from Rs 79 to 119.

McDonald’s India (North and East) head marketing and corporate communications Jyoti Rakheja said, “We are very pleased to bring the magic of Shrek to our Happy Meal customers. This is truly an exciting international property and we are certain that it will be greeted with as much anticipation and excitement in India as we expect it to create across the world.”