MUMBAI: Kareena Kapoor has been chosen as the face of Lakmé Absolute. She fits the brand as she embodies the essence of beauty, which the brand represents. As the face of Lakmé Absolute, Kapoor will be part of the brand’s campaign and unveil the Absolute looks at the Lakmé Grand Finale by Manish Malhotra at Lakmé Fashion Week Winter/ Festive 2011, which will be held from 16-21 August.

Lakmé Absolute is the brand’s long-wear makeup line with products that last up to 16 hours designed by Lakmé make-up experts.

Kapoor said, "I’m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and  I’m excited to undertake this  journey with them. Lakmé Absolute keeps my skin radiant and makes me look beautiful the whole day without any touch-ups. Its long wear and high-performance products are just what I need."

Lakmé general manager Farida Kaliyadan says, "We are delighted to have Kareena as the face of Lakmé Absolute and launch its exciting range of products. Lakmé Absolute has been specially designed keeping in mind the Indian skin tone, texture and weather conditions. Kareena’s confident persona and beauty makes her the perfect choice for Lakmé Absolute."