Laqshya Media, Jodhaa Akbar ink OOH deal


MUMBAI: Jodhaa Akbar, the Ashutosh Gowariker produced epic film starring Aishwarya Rai and Hrithik Roshan, will be promoted across Mumbai, Delhi, Calcutta, Bangalore, Hyderabad and Chandigarh, exclusively by Laqshya Media as its Out of Home partners.

Says Laqshya Outdoors CEO Soumitra Bhattacharya, "We are very happy to partner with this magnum opus. It is a historic film that very poignantly captures love, set against a highly conflicted era. Through Laqshya’s media assets and nationwide presence, we will ensure that the film gets maximum exposure in the Out of Home space."

Laqshya Media has followed an innovative ‘1/10’ strategy – occupying 1/10th of every hoarding pan India. This will give the exercise a much needed push, and the film can get its due visibility. The objective is to reach out to people and create excitement for a film of such a grand stature and caliber.

Laqshya Outdoors had recently bagged the OOH partnership for Aamir Khan’s directorial debut Taare Zameen Par. The film won critical acclaim and rave reviews. Laqshya is actively using its assets and know-how to create value for customers and the industry at large, thereby powering the OOH media space.