MUMBAI: L’Oréal Paris has completed 10 years of association with actress Aishwarya Rai Bachchan at the Cannes Film Festival.

Aishwarya has been an integral part of the brand’s communication strategy across the globe and especially in India. She has also represented L’Oréal Paris along with her counterparts from across the world as global brand ambassador at the Cannes Film Festival. Founded in 1946, the Cannes Film Festival is one of the world’s oldest and most prestigious film festivals and L’Oréal Paris has been the official make-up artist of the festival for 14 years.

This year, Aishwarya Rai Bachchan will be celebrating a decade of representing L’Oréal Paris and at Cannes as a member of their international Dream Team.

Speaking of the association, L’Oréal Paris global brand president Cyril Chapuy said, “It means a lot to L’Oréal Paris to celebrate those wonderful years with Aishwarya on the Cannes red carpet this year. It has been years of glamour, infinite beauty. But above all; sincere respect and mutual admiration. A true match, as we sometimes says at L’Oréal.”

Aishwarya Rai Bachchan added, “L’Oréal Paris is an iconic brand which has won the trust and appreciation of women the world over. Their pursuit of excellence is what makes me so proud to be a part of the L’Oréal family. I look forward to celebrating those magical years of my relationship with L’Oreal Paris at the Cannes film festival this year, on what is one of my most cherished brand relationships.”