MUMBAI: Lux has completed a decade long association with actress Aishwarya Rai Bachchan this year. On this occasion, the brand has created its latest campaign in admiration of their long standing brand ambassador.
The newly commercial will see Aishwarya along with reel & real life TV couple – Ankita Lokhande and Sushant Singh Rajput. The film has been directed by Jonathan Lennard and was shot in Bangkok. The Sufi inspired music score has been composed by Shankar Ehsaan Loy.
Aishwarya Rai Bachchan said, "I have been associated with Lux for the past 10 years as its global brand ambassador and this association holds a very special place in my heart. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has been a very enjoyable and momentous journey for me. In my latest campaign, I also got to work with the popular TV couple Ankita & Sushant and it was a wonderful experience working with them."
BOC PROFILES
