Manhattan’s ImaginAsian Theater rebranded as BIG Cinemas


MUMBAI: Reliance Anil Dhirubhai Ambani Group’s (R-ADAG) BIG Cinemas, which is a part of Reliance MediaWorks, has reopened ImaginAsian Theater as BIG Cinemas Manhattan in Midtown East – New York.

BIG Cinemas Manhattan features new and comfortable recliner seating, remodeled restrooms, expanded lobby with an updated concession stand, LCD screens and box office, as well as BARCO 2k digital projection in the auditorium.

The theatre will host premier and special shows in keeping with its aim to provide a distinguished programming plan to its patrons.

Reliance MediaWorks CEO Anil Arjun said, "New York with its fast-growing and prosperous population of Indians, is the epicenter of growth for us and we see considerable opportunity here in the exhibition infrastructure space starting with the redevelopment of BIG Cinemas Manhattan. The theater has undergone some remarkable changes and we are proud to present it as such a distinguished movie destination with best of amenities, services and film programming."

Similarly to the strategy in India, BIG Cinemas is setting up standalone properties and cinemas in malls in the US. Also, existing properties are being taken over, renovated and operated by BIG Cinemas while taking advantage of their already considerable infrastructure and brand value. In US, BIG Cinemas has aggregated a network of over 188 screens in 27 theaters across East Coast, Midwest and West Coast.