MUMBAI: Mirchi Movies, a subsidiary of Times Infotainment Media, has earmarked a corpus of money for its foray into the filmed entertainment business business. The company will produce its own feature films (script-to-screen) and it will also co-produce and acquire ready motion picture content.

After marketing and exploiting Being Cyrus, Mirchi Movies has now tied up with Anupam Kher and Satish Kaushik’s Karol Bagh Films for Mujhe Zinda Karo (working title), a feature film based on a real life incident. The film is being directed by Satish Kaushik who has to his credit films like Tere Naam, Hum Apke Dil Mein Rehte Hain, etc.

The Times Group managing director Vineet Jain says, “Mirchi Movies is the next logical step for us in the entertainment space. Through this company, we intend creating, owning, and exploiting valuable film content across Hindi and Southern languages.”

Mirchi Movies COO Munish Purii adds, “Mujhe Zinda Karo is an influential feature film that illustrates the power of determination. We believe Satish Kaushik will create yet another new mark with this film.”

Mujhe Zinda Karo is inspired by real life humanitarian crisis and is based on the case of a man who had to claim his identity as he was declared dead officially on papers. The case of Lal Bihari that happened in UP was featured on the cover of Time Magazine.

Kaushik has done research on the subject of the film, which will be co produced by Mirchi Movies and Karol Bagh Films.