MUMBAI: Nokia Nseries, the multimedia sub brand of Nokia has launched Digital Playzone in India which will be held over the weekend from 30 November to 2 December, 2007. Here aspiring technoholics will be selected to go into a glass enclosure where they will perform a series of increasingly difficult tasks while living the ultimate tech life for three consecutive evenings. The Nseries Digital Playzone is being held in seven countries across Asia.
The Digital Playzone portal will serve as a one stop shop for viewing entries and photos submitted by potential technoholics. Positioned as India’s first online reality show, Digital Playzone will also be open for public voting allowing people to vote for their favorite technoholic. Entries and voting will be open till 20 November, 2007.
One can register at the Nokia website, where they will need to submit their particulars, complete a short questionnaire and explain why they should be considered India’s resident technoholic.
Nokia India business director multimedia Vineet Taneja stated, “Nokia Nseries is proud to host the Digital Playzone because it highlights the key qualities of discovery, exploration and sharing the latest in technology. Nokia believes in enabling connectivity, between people, technology and applications. So this challenge is a wonderful opportunity to showcase some of the latest consumer technology and create a fun competition that brings different communities together through participation.”
Nokia Nseries along with a distinguished panel will screen 15 short listed candidates to select four technoholics to enter the Nokia Nseries Digital Playzone. The enclosed technoholics will race to complete tasks that include performing entertaining acts with the audience, through to increasingly difficult elimination rounds. It will allow the selected technoholics to interact with and experience the latest in consumer technology, from entertainment, imaging, video, gaming and music. The glass enclosure will allow the viewing audience and those walking by to watch and actively participate.
