OSO hits the ramp at Lycra MTV Style Awards


MUMBAI: Lycra MTV Style Awards has tied up with Shah Rukh Khan starrer – Om Shanti Om as per which SRK, director Farah Khan, debutant actress Deepika Padukone, Shreyas Talpade and Arjun Rampal will showcase their style statements on 25 October at the Lycra MTV Style Awards 2007. Designer Manish Malhotra will be showcasing his Retro theme inspired by his film Om Shanti Om.


MTV India and Vice President – Creative and Content, General Manager Ashish Patil says, “Style is something integral to our films and films are the one thing that hugely impact style & fashion in India. We’re delighted to showcase one of the most stylish films of the year, Om Shanti Om, at the Lycra MTV Style Awards! So get set to step back in time with an absolutely sensational ‘retro’ showcase by Manish Malhotra with Arjun Rampal, Deepika Padukone and some insanity with Shreyas Talpade, Farah Khan and Shah Rukh Khan as never before!”


Adds Farah Khan, “Lycra MTV Style Awards is a fantastic platform to give our audience the first taste of style in Om Shanti Om. For me style is one of the most critical elements in the film and I am proud to display some of that style at this year’s awards.”


Over the last few years, Lycra MTV Style Awards has showcased films like Musafir, Jaaneman and Kya Kool Hain Hum.


The awards night will be based on a new theme ‘It’s My Style’ where college kids will not only showcase their designs along with Manish Malhotra, Vikram Phadnis, Abhishek and Nandita, but will also walk the ramp with leading models. The performances at the event will be rendered by Raghu Dixit, Shafqat Amanat Ali, Atif Aslam, Hard Kaur and Rouge.