Panasonic signs Katrina Kaif to endorse washing machines


    MUMBAI: After Ranbir Kapoor signed up with Panasonic to promote their television sets, it is now Katrina Kaif’s turn to promote washing machines from the same brand. Although the actress has not yet shot for the television commercial, Kats has shot for the print campaign, which is already out.


    A brand manager of an advertising agencies in Mumbai, declared, "Brand managers are forever looking out for a good pairing. Saif and Kareena were signed for the Airtel digital campaign, while Ash and Abhishek were roped in for the Lux commercial. The latest buzz word in the ad circle is the pairing of Ranbir and Katrina. The two have a hit film under their belt, Ajab Prem Ki Ghazab Kahani, so it helps us to take the pairing to the next level."


    Although the duo is not promoting any product jointly, sources from the ad industry believe that it will not be long before the duo is brought together. The source continued, "Deepika and Ranbir were going around for a good two years and Pepsi cashed in on their romance to bring in the Gen Next for their brand even if it meant letting go off their star campaigner for over a decade, Shah Rukh Khan. But with that relationship going kaput, the ad has been discontinued."


    The current flavour of the season is the flourishing friendship of Ranbir and Katrina. Wonder which brand gets in first to bring this duo together for an ad campaign.