MUMBAI: Paramount Pictures India has inked a marketing and promotion alliance with AXN. Under this association, forthcoming releases of Paramount Pictures India, will be promoted exclusively on the channel.

This association kick starts with the theatrical release of Transformers: Revenge of the Fallen.

AXN India senior vice president Rohit Bhandari said, "We have always shared a very fruitful working association with Paramount Pictures India and are very delighted to partner with them on the release of Transformers: Revenge of the Fallen. Theatrical releases from the stable of Paramount Pictures have always been quality blockbusters of their time and it will be a privilege for the channel to continue this strategic marketing and promotional alliance."

Transformers: Revenge of the Fallen will be released in India on 10 July, 2009 by Paramount Films of India. The sci-fi action sequel to Transformers, which has already raked in $387 million at the international box office will be released in English, Hindi, Tamil and Telugu across all major and mini metros with 260 plus prints.

AXN India is also running a contest for Transformers. The tie-up also includes promotions through mailers, on-air promotions, merchandising and special integrations on eBUZZ, an AXN property which gives viewers a weekly dose of all the entertainment news.

Paramount Pictures India head of marketing Jacinto Fernandes added, "AXN caters to an audience that enjoys the best in international programming and we are pleased to join forces with them. We are positive that with this exciting partnership unfolding with our forthcoming releases, viewers will get the best of cinematic and television experience."