MUMBAI: Prime Focus has restructured its businesses into three verticals and has appointed a CEO for each.

The three verticals are Films, advertising and broadcast and visual effects. Prime Focus has  appointed ex-Pixion CEO Naresh Malik as CEO of its films division. As was reported first by Businessofcinema.com earlier this month, Malik put in his papers at Pixion after a three year stint with the company. In his new role, Malik will run the DI and Film EQR businesses of Prime Focus.

On the other hand, the advertising and broadcast vertical will be spearheaded by Ramki Sankaranarayanan and visual effects vertical will be headed by Bharath Sundar as CEO.

All three CEOs will report to Prime Focus founder and managing director Namit Malhotra.

Malhotra said, "This is an absolute first for Prime Focus. We are putting in place a core team of leaders to drive the strategy and the execution of our plan of becoming one of the world’s leading Visual Entertainment Services Company. It is a time of major change and we are leading that through our system and putting together a new way of working within the organization."