MUMBAI: Radio City 91.1 FM has launched in Pune. The launch marks Radio City’s 18th FM station in India and seventh in Maharashtra.

Radio City 91.1 FM CEO Apurva Purohit said, “We are thrilled to be a part of the lives of the people of Pune. Combining musical expertise, innovations and creativity, Radio City brings to Pune compelling content and a music mix strategically planned to uplift the mood of its listeners. We are certain that our brand promise of ‘Whatte Fun’ will catch on very well with Radio Cityzens in Pune giving them an unmatched radio experience.”

Pune’s Radio City 91.1 FM brings an exciting line-up for programmes for listeners with shows like Whatte Fun Mornings, City Spice, Hum Tum, Joyride, Kal Bhi Aaj Bhi, Nana Mhane and Love Guru. In addition, the FM station will also feature other popular Radio City properties like Babbar Sher and Dajiba.

Marking its presence in Pune, Radio City has also lined up interactive activities in the city. The station is conducting a contest ‘Jinka Cash Tana Tan’ starting 14 April, 2007 where 10 listeners can win cash from Rs 500 to Rs 4000 every day for a month between 4 to 8 pm. These winners will get to meet Radio City RJs and may also get a chance to go on-air.