MUMBAI: Reliance BIG TV has is aggressively stepping up on its regional strategy. The DTH service provider has added a total of 13 regional channels to its bouquet.

The new channels include eight Tamil channels namely Jaya Plus, Makkal TV, Mega TV, Zee Tamizh, Aditya TV, Seithigal, Sripoli and Vasant TV and five Telugu channels like Sri Venkateshwara Bhakti, Bhakti TV, Sakshi TV, TV5 Telugu News and GCV.

Reliance BIG TV is also offering a new package for South market at Rs 2590 with 120 channels including 15 Sun channels and more South regional channels for its customers. Reliance BIG TV has priced the South Bronze pack at Rs 127 per month and customers can now avail for ten months subscription and get two months free view.

"Our latest offer gives more choice of channels to Tamil Nadu and Andhra Pradesh customers, especially the locally popular channels. This is a part of Reliance BIG TV’s commitment to continuously enhance customer value through its wide range of best possible content channels and delightful product innovations," said Reliance BIG TV CEO Sanjay Behl.