Mumbai: The fact that Onir’s Bas Ek Pal has a production budget of Rs 40 million is a well known fact. However producer Shailesh Singh has set aside an additional Rs 10 million on the promotion of the film.

Speaking exclusively to Businessofcinema.com, Singh says, “Of the Rs 10 million promotion budget, I have spent almost 60 per cent on the electronic media, 20 per cent on print, 10 per cent on outdoor and another 10 per cent on radio.”

The film stars Juhi Chawla, Sanjay Suri, Urmila Matondkar and Jimmy Shergill

The music of the film composed by Mithoon has topped the charts. “Kumar Taurani informed me that the audio sale is fantastic, in fact they even got some repeat orders for audio CDs and cassettes from distributors and retailers,” Singh adds.

Tips also has the home video rights of the film Bas Ek Pal. The film is due for release on 15 September.