MUMBAI: Talk about reputation preceding the movie! The pre-release valuation of Bollywood’s much awaited film – Salman Khan’s ‘Dabangg 2’, we hear, has been pegged at Rs 180 crores.
With a strong box office history of his last release, ‘Ek Tha Tiger’ raking in over Rs 200 crores, and the first sequel ‘Dabangg’ also having been a super-hit, Bollywood superstar Salman Khan’s ‘Dabangg 2’ is already setting records.
While the overseas and home video rights are with Eros International, the satellite rights have been sold to a general entertainment channel for Rs. 45 crores.
Amongst the territories, Salman’s father Salim Khan holds the major shares in Mumbai, Delhi-UP, East Punjab, CP-CI and Rajasthan. Sources inform that he has many sub-distributors already queuing up.
Interestingly, the deal for satellite rights was made around six to eight months ago, when channels were reeling under new, stricter directives from the government. Had that not been the case, we figure that the valuation would have been even higher.
When compared to other big releases, this is perhaps the highest valuation so far: Shah Rukh Khan’s ‘RA One’ was pegged at Rs 137 crores, and ‘Krrish 3’ at Rs 125 crores. Newer movies like SRK starrer ‘Chennai Express’ have been valued at Rs 105 cr, and Aamir Khan’s ‘Talaash’ at only Rs 90 crores.
