MUMBAI: Samsung India has signed Bollywood actress Priyanka Chopra as the brand ambassador for its home appliance products.

The company has also launched nine models in its top loading washing machines category.

“The new 2010 washing machine has been developed keeping in mind the needs of Indian consumers. This product range is differentiated on account of its superior performance and water saving features," said Samsung India deputy managing director Ravinder Zutshi.

“Priyanka Chopra will spearhead our advertising campaign for the new top loading washing machine range this festival season. Going forward, we will be associating with her for our advertising /communications of other Home Appliance products as well. Priyanka’s blend of spirit and style, success and charm match strongly with the Samsung brand, which prides itself on its innovation and superior products. Also Priyanka’s dynamism combined with our brand expertise will help us present our products in different, innovative ways to consumers,” he added.