Linc Pen managing director Deepak Jalan said, "We want to aggressively market our brand in the western region where Khan is popular and it is possible only through brand endorsement. He is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes. Moreover, Khan cuts across age groups and demographics and appeals to a universal audience just like our products and was therefore a natural fit for the brand."
The company expects its association with Khan to boost its customer base and brand value.
At last count, Khan had endorsed as many as 18 brands in 2008 across categories. Some of them are Tag Heuer, Hyundai, Nokia, Airtel, Compaq PC, Pepsi, Dish TV, Sunfeast, S Kumars, ICICI Bank and Fair and Handsome amongst others.
