MUMBAI: Joining the Bollywood brigade of celebs being chosen as brand ambassadors is veteran actress Sharmila Tagore who will now be the face of Rajesh Exports Ltd.

Tagore, who currently heads the Indian Film Censor Board, and who is the UNICEF Goodwill Ambassador will endorse the products of the company for the Indian retail market.

Rajesh Exports Ltd chairman Rajesh Mehta said, “The quality of our products and commitment to excellence and perfection would be reflected by the most gracious woman of India. REL is honoured to have a personality like Mrs. Sharmila Tagore as its brand ambassador.”