MUMBAI: Shemaroo Entertainment has acquired the exclusive Mobile Rights of Bigg Toss, a cricket based reality show on India TV.

The deal will allow the consumers to avail the show through live streaming, video downloads, get voice alerts, participate through contests, get exciting caller tunes, hear voice chats of the participants including Veena Mallik and Rakhi Sawant and many more.

Content and products from the show will be available to 2G consumers across operators. On 3G, the content and products will be exclusively offered to TATA Docomo’s 3G subscribers.

Shemaroo Entertainment director Jai Maroo said, “Our constant effort is to offer our consumers entertainment with innovation. Hence we keep constantly working towards designing new products and are willing to take risks. Through Bigg Toss we want to reach the consumers with juicy content around their favorite sport – Cricket coming straight from the mouth of their favorite stars on their mobile screen. We are all geared to serve the consumers according to their specific needs. In fact, with the quantum of work we are doing in New Media Segment, the segment will be a key growth driver for Shemaroo in the coming years.”