The home video of the English and Hindi version of the film – Slumdog Millionaire and Slumdog Crorepati – was launched by actor Anil Kapoor. Also present at the occasion were director Govind Nihalani and Shemaroo Entertainment director Hiren Gada.
Gada said, "It’s a pleasure and an honor be associated with such a big film that has taken the world in it’s stride and has become a cult film of sorts. It has over 90 international awards and still counting. The biggest challenge for us was how do we translate this film, which is a huge success internationally, into home video? Because there are a lot of consumer segments, lot of product preferences, price preferences etc. We really worked hard together with Fox Star Studios whose international team has put together a brilliant value added material. It’s been a good collaborative effort between Shemaroo and Fox Star."
Similarly Slumdog Millionaire single disc edition DVD is priced at Rs 399, the Slumdog Crorepati single disc edition DVD is priced at Rs 299, while the Slumdog Millionaire VCD is priced at Rs 199 and Slumdog Crorepati VCD is for Rs 99.
Besides this there is also a Two Disc Collector’s Edition DVD pack, which includes bonus features like: Making of Slumdog Millionaire, Deleted Scenes – appox 30 mins duration, Slumdog Dreams by Danny Boyle, The Premiere event footage, Slumdog cutdown – A six minute screener encompassing the gist of the movie and Theatrical trailers. This collector’s edition DVD is priced at Rs.499.
Additionally on both the Hindi and English version of Slumdog VCDs Shemaroo is offering a Rs 100 gift voucher from “The Loot” which is a garment and apparel retail store.
Shemaroo Entertainment has also signed up with an NGO, Plan India who work for improving the lives of disadvantaged children.
As per the tie-up, part proceeds from the sales of the home video of Slumdog Millionaire and Slumdog Crorepati will be donated to Plan India. Nihalani, who is also the chairperson of Plan India, said, "I am very thankful to Shemaroo for what they are doing. By contributing to the cause they will be making the lives of many of the underprivileged children better."
Kapoor said, "I am happy to be a part of all this. I have been closely associated with Fox during the making of Slumdog, and I have been associated with Plan since the past few years and I have been associated with Shemaroo since the past 25 years ever since they started. As far as Slumdog goes I have very little to say because a lot has already been said about the film. All I would like to do is thank all the media for making Slumdog such a big success. The media had a big hand in making the film such a big success. This is probably the last occasion where we will be talking about Slumdog in India, this is one journey that I will always remember all my life."
