MUMBAI: Home video entertainment major Shemaroo Video Pvt. Ltd has tied up with Infiniti Retail to retail DVDs and VCDs at Croma, the electronics store in Juhu, Mumbai.

Croma is India’s first national, large-format, specialist retail chain for consumer electronics and durables. The first Croma mega store, which was recently launched in Juhu, Mumbai is spread over 20,000 sq. ft. and has on display more than 6000 products across eight categories namely, home entertainment, small appliances, white goods, computers and peripherals, communication, music, imaging and gaming software. The store currently offers more than 180 national and international brands. In the first 18 months, Infiniti Retail plans to launch 30 such large-format stores across the country.

“It gives us great pleasure to be associated with Infiniti Retail. We firmly believe that organized retail stores like Croma will help grow the legitimate home video market in India,” said Shemaroo Video Pvt. Ltd vice president Hiren Gada.

“We are very pleased to partner with Shemaroo Video Pvt. Ltd. for this initiative.  It is our endeavor to provide customers with an excellent range of quality products and world-class service. Our association with Shemaroo, a pioneer in the business of home entertainment in India, will enable us to offer our customers with a wide variety of movie titles ranging from the classics to the latest blockbusters,” added Infiniti Retail Ltd CEO Ajit Joshi.