MUMBAI: Shringar Group’s exhibition business, which has been operational under the name of Shringar Cinemas Ltd, will be renamed as Fame India Ltd.

Shringar Cinemas’ managing director Shravan Shroff informs, “We have proposed to rename Shringar Cinemas Ltd as Fame India Ltd because there is a disconnect in the minds of people between Shringar Cinemas and our brand of multiplexes –Fame, which is the consumer facing brand of the company. We felt the name of the company at large should be indicative of our consumer facing business and therefore the name change.”

While the exhibition business is being renamed as Fame, the distribution business will continue to operate under the name of Shringar Films Pvt. Ltd. “Our distribution arm will continue under Shringar Films,” adds Shravan.