Sia launches OSO’s wedding collection

    MUMBAI: Sia Art Jewellery has unveiled their new Wedding Collection 2008, the theme being ‘Feel like a star’ which is being carried forward from the success of the Sia-Om Shanti Om association.

    Sia was the exclusive jewellery designer for the Shah Rukh Khan starrer, Om Shanti Om, and a line of jewellery from and inspired by the film is already available at all Sia stores across the country.

    Sia manager marketing and customer care Roli Malhotra said, “Though the Wedding collection 2008 shares a common theme with the Om Shanti Om collection, yet the workmanship on all designs and collections is unique- giving each piece a different look. This year customers can choose from glitzy American Diamonds, evergreen Kundan, colourful crystals, classic Pearls, elegant Victorian and our trademark Bollywood collection, which features exquisite and over-the-top bling pieces. Not only brides, but also friends and relatives of the bride as well as those looking for some glamourous accessorizing for the party season ahead can indulge in shopping therapy at Sia!”

    The Sia Wedding Collection 2008 features contemporary as well as traditional designs in necklace sets, pendants, earrings, maang tikkas, baaju bandhs, haath panjas, payals, finger rings, toe-rings, bangles and bracelets, and starts from Rs 1995 onwards. It is available at all Sia Art Jewellery stores across India.

    This year’s collection sports bright colours like electric blue, stunning pink and glossy emerald green. “These colours are always in demand by the customers as these are traditional favourites- complementing these are the new collections in a range of finishes like rhodium, gold, rose-gold, oxidized and a rhodium-gold mix as well. Our Bollywood collection focuses on large stones set in intricate designs, or framed with smaller stones in Western style,” added Malhotra.