Sony Ericsson launches Saawariya handsets


    MUMBAI: Sony Ericsson has launches limited edition Saawariya handsets. Preceding the release of this Sanjay Leela Bhansali film, the promotion will provide the Sony Ericsson customers an opportunity to meet the stars of the movie.


    The customers of the limited edition Saawariya handsets will get a chance to attend a special evening with the star cast of Saawariya. In addition they will be presented a Saawariya audio CD and pre-loaded wallpapers and ringtones of the movie.


    These special edition packs will be available across a wide range of Sony Ericsson models J110, J120, J121, K220, K320, K510 including the latest model T250i. These handsets are available at all the leading retail outlets across the country.


    Sony Ericsson has earlier associated itself with Bollywood as part of its localization strategy for India. This has been achieved via several initiatives like KANK (Kabhie Alvida Na Kahna), Asha and Robbie World Exclusive Remix content embedded on Sony Ericsson phones. The company has also been associated in the past with Hollywood films like Casino Royale, Star Wars and Spider-Man 2 and 3.