SRS Cinemas launches multiplex in Faridabad; to add 20 screens in 2011

MUMBAI: SRS Group has launched its eleventh multiplex at Eldeco Station 1 mall in Faridabad. The multiplex offers three screens with big auditoriums, which has got total seating capacity of 689. With this multiplex now SRS has 30 screens and seating capacity of 7608. 
SRS plans to invest approx Rs 500 million (Rs 50 crore) to add 20 screens to its current portfolio of 30 screens and take the total number to 50 by the end of this year. With 30 screens, SRS Cinemas has total seating capacity of 7608, which is spread over 24,000 sq. feet area. 
SRS Group CMD Dr. Anil Jindal said, “Multiplex industry is one the fastest growing industry in India which is getting overwhelming response from our valued customers. Today we are inaugurating our 11th multiplex in Faridabad and we are planning to open few more multiplexes in NCR very soon. Our objective is to provide a world class experience to the movie lovers with latest & international technologies, comfortable seating, food court and ample lounge area for kids & family. ” 
SRS Group group president Tinku Singh said, “The new multiplex launch is part of our expansion plan and in the beginning of this year SRS cinema brings lots of opportunities to serve our movie lovers of Faridabad. This addition will bring in a lot more opportunity of content availability as well as opportunities for our customers for a premium movie experience.”