MUMBAI: SRS Group has launched of two multiplexes in Indirapuram, Ghaziabad, and the suburb in NCR. These are the 7th and 8th multiplexes of the company in North India.

SRS plans to invest approximately Rs 500 million (Rs 50 crore) to add 24 more screens to its current portfolio of 21 screens and take the total number to 45 by the end of this year.

While the SRS Cinemas at Aditya City Centre is spread across approx. 40,000 sq. ft. area and has 4 screens with a capacity of 918 seats, the SRS Cinemas at Jaipuria Mall is spread across approx. 38,000 sq. ft. area and has 3 screens with a capacity of 974 seats. The first movie to be screened at SRS Cinemas at Aditya Mall will be Shah Rukh Khan’s My Name Is Khan and SRS Cinemas at Jaipuria Mall will start screening the latest movies from 19 February, 2010.

SRS Group chairman & managing director Anil Jindal said, “SRS Cinemas is our most vibrant brand and we are proud to extend its reach to the residents of Indirapuram in Ghaziabad and offer the best in entertainment to the local residents with our two new SRS Cinemas multiplexes. We are keen on ensuring an unparalleled movie experience in extremely enjoyable ambience. We aim to provide wholesome entertainment to families so as to make movie going a real treat for them.”

SRS Group president Tinku Singh said, “Our country has an insatiable appetite for cinema. Bollywood is no less enticing to people when compared to the craze for cricket. No wonder it offers an amazing business opportunity to progressive organizations like ours and we are excited at the prospect of expanding our reach to many more cities over the next few months.”

The SRS Group already has 5 other multiplexes in the Delhi-NCR with 11 screens with a capacity of 4604 seats and one multiplex in Gorakhpur, Uttar Pradesh, with 3 screens and capacity of 742 seats.