Tata Elxsi rolls mobile TV software platform


    MUMBAI: Tata Elxsi Limited, the embedded product design arm of the Tata Group based in Bangalore, India has integrated its software stack solution for DVB-H devices based on Siano’s receivers. This solution will be offered to handset and mobile device manufacturers, delivering flexibility, ease of integration, quick time-to-market and richness of features.
    The new platform, integrated with Siano’s MDTV receiver, will be demonstrated in the upcoming 3GSM (Mobile World Congress) in Barcelona, during 11-14 February, in Siano’s booth Siano’s hospitality suite (4.5 HS_44 Hall 4) and in Tata Elxsi’s booth no-1F92, Hall 2 Level 1. The partnership represents Siano’s entrance into the Indian market, increasing its already strong presence in Asia.
    “We had recognized quite from the start that DVB-H is facing challenges not only on the infrastructure and deployment aspects, but also from the technical protocols used”, said Tata Elxsi head of IP sales and business development Ram Mohan. “Siano’s high performance, multi-standard, multi-band and ultra-flexible solution is a perfect match to the platform we had envisioned and created – a single platform that can be used by device makers easily, seamlessly and with the utmost flexibility to create DVB-H devices, no matter of their end target market and which protocol, OMA-BCAST or CMBS is implemented therein”.
    Siano Raz senior director of product marketing Kivelevich-Carmi said, “The partnership with Tata Elxsi represents perfect industry synergy, since their vision completely matches our own – a single platform that cuts design efforts and time-to-market for our customers and ensures the adequate ramp-up and adoption of DVB-H services all around the globe.”