MUMBAI: DTH service provider Tata Sky has crossed the four million subscriber mark in less than three years of launch.

Tata Sky is now boasts of the second largest subscriber base in India after Dish TV. The other players in the market are: Reliance’s BIG TV, Airtel Digital TV, Sun Direct and DD Direct.

Tata Sky launched its DTH satellite pay-TV service in August 2006 and reached one million connections in 11 months. Tata Sky then took another nine months to reach the two million connections mark and in less than three years it has reached the four million connections milestone.

Tata Sky MD and CEO Vikram Kaushik said, "Tata Sky has achieved significant success in reaching four million connections in such a short time, and in a highly competitive market. This milestone validates Tata Sky as the preferred service provider in the rapidly growing Indian pay-TV market. The end-to-end digital solutions suite from NDS, coupled with our unparalleled customer service and innovative product offerings, have enabled us to provide differentiated applications and a superior viewing experience for our subscribers."

"NDS congratulates Tata Sky’s for reaching four million connections in less than three years. India is among the fastest-growing DTH markets in Asia Pacific and Tata Sky truly stands out as a leader with their innovative and exciting new services. We are proud that our market-leading solutions have played such a pivotal role in enabling Tata Sky to achieve its impressive growth rates," said NDS Asia Pacific senior vice president and general manager Sue Taylor.