MUMBAI: After inking content deals with Yash Raj Films, Star TV, Zoom and Zee TV, online video-on-demand (VoD) company TinselVision has now signed up with B4U Music.

TinselVision will offer 500 hours of Indian and Bollywood music videos and programming from B4U Music.

“Our consistent investments of time and resources into developing a strong relationship with B4U senior management has been time very well spent. Sunil Rohra and his team at B4U clearly have their fingers on the global pulse of Indian music entertainment fans. We look forward to a long and rewarding relationship as we extend their presence and practice in our target markets,” says TinselVision chairman and CEO Chase Weir.

B4U Networks CEO Sunil Rohra adds, “We have been visiting with the TinselVision principals now for nearly a year. This is a very able and expertly guided venture with huge marketplace promise and, truly unique talents for building trusted partnerships. We look with real anticipation for the fruits of our contributed value and their tireless labors in convergence media.”

“We are rapidly closing the circle on our 360 degree content strategy. Our subscribers now have more than just the best India produces in television and film, and premium, free titles and infotainment. With B4U Music, and news to follow shortly, we add the best in music programming as we become the online entertainment destination for Bollywood and Indian entertainment,” adds TinselVision vice president of S&M Pankaj Bhushan.

TinselVision recently secured a funding of $ 3 million.

Related stories:
TinselVision secures Series B financing

Yash Raj Films, TinselVision ink VoD deal

TinselVision, Star India ink licensing deal

Zee TV US inks VoD deal with TinselVision