Mumbai: U-TO Solutions, the India Exclusive Agent of BroadView, has been appointed by Viacom18 to manage its program and traffic schedule through BroadView software.
Aimed at aligning technology to Viacom18’s business needs, BroadView replaces system currently operated by Viacom18, bringing additional advanced management tools to streamline sales and traffic operations within the company and ensure flexibility yet control within the broadcast management process.
U-TO Solutions has clients like Star, INX, NDTV Imagine and now Vicaom18 all in its kitty.
Says U-TO Solutions director Sumit Suri, "This is a big step forward for U-TO. The acceptance of our products by dominant players in the industry is a validation of our vision to become a ‘ONE STOP solution provider’ for the Media Industry. Our products offer an end-to-end solution for broadcaster catering to every aspect of their business right from Acquisition, Scheduling, Ad Sales, Traffic, Subscriber Management/Distribution, and Financial Accounting. Our recent exposition at the NAB also put us on the global map as far as software for the broadcasting industry goes."