MUMBAI: UTV is strengthening operations in its Interactive Arm. This step is in sync with UTV’s thrust on the Interactive play across audio and video offerings on all platforms and leveraging 3G and 4G opportunities.

 

This focus on the Interactive space will be led by M K Anand as CEO – Interactive, in addition to his current responsibility as CEO – Broadcasting. Zarina Mehta, who is currently the chief creative officer – Broadcasting, will take on the added responsibility of chief creative officer – Interactive.

 

Vice president Lavina Tauro will be business head, Voice Products. Sr. vice president Sameer Pitalwalla who has recently joined UTV, is business head – 3G and manages the foray into the fast growing interactive market across multiple platforms.

 

UTV Interactive & Broadcast CEO MK Anand said, "We are on an aggressive growth path and are extremely bullish about the opportunities offered in the Interactive space. Consolidation of our operations will provide for better focus towards pursuing our objective of becoming the dominant player in the Digital Entertainment space. With this we will be able to enhance our efficiency to create a stronger and more scalable business model.”