MUMBAI: On the eve of Women’s Day, UTV’s new international film channel – World Movies – has launched a programming initiative called Wow – World of Women this month.

Every Saturday at 8:30 pm, World Movies will air films that showcase the different life stages of a woman.

UTV Entertainment Television chief operating officer Dilshad Master says, "Wow – World of Women talks to women of all ages, across all walks of life. The movies on Wow are young, entertaining and commercial-successes from around the globe dedicated to women."

The lineup of movies is as follows:
Three Colours: Blue will air on 8 March. This is a classic French movie by Krzysztof Kieslowski starring Juliette Binoche who survives an automobile accident that claims the lives of her famous composer husband and her five-year-old daughter. The film is about her graceful recovery from this traumatic experience and her strength against all odds.

Dutch movie Minoes by Vincent Bal will be aired on 15 March. It is based on a novel by Annie MG Schmidt and is about a cat that turns into a young woman but retains some of her feline characteristics, and helps a journalist.

On 22 March, Spanish movie Cleopatra by Eduardo Mignogna will be aired on the channel. It tells the story of a retired teacher and a soap star who leave their routine lives to embark on a very interesting weekend road trip.

Japanese film Hana and Alice will be aired on 29 March. It has been directed by Shunji Iwai and is about childhood friends Hana and Alice. Alice is unrestrained and free-spirited. Hana is always picking up the pieces as a result of it.