XpanD inks 3D cinema deployment deal with Scrabble India


    MUMBAI: 3D cinemas and technology platform company XpanD has inked a non-exclusive agreement with Scrabble Entertainment for being the 3D provider targeting a roll-out of 100 screens across India with the first phase commencing November 2009.

    Both companies have experienced milestones during the digital deployment and with Scrabble Entertainment’s Virtual Print Fee (VPF) model in place it has allowed even greater expansion into various territories throughout India, while endorsing the strong Hollywood movement of the 3D experience.

    By financing the exhibitor’s transition to the digital format, it has secured the studios commitments to provide both 2D/3D content and the forecasts to install over 200 systems annually will prove to be a natural succession into 3D. The partnership endorses XpanD’s reputation as the dominant 3D leader in the Asian continent, and validates the progressive vision of Scrabble Entertainment, which signifies the company’s efforts in accelerating the economic values through film entertainment mediums.

    Scrabble Entertainment CEO Ranjit Thakur said, "The XpanD system provides complete flexibility for the exhibitors. It’s the best value for money system out there considering that the exhibitors can maximize their revenue potential every time. We are proud to partner with a company like XpanD."

    "This, by far, has been one of our most exciting announcements as the first 3D company to penetrate India’s digital marketplace, with such an esteemed and well-recognized group as Scrabble Entertainment. We intend to demonstrate and maximize the XpanD 3D brand by introducing India to our advanced, cutting-edge active technologies while providing an entirely new concept and, for many movie patrons, delivering the 3D experience for the very first time," said XpanD CEO Maria Costeira.

    President Technology & Operations for Asia Mohammad Ahmadi added, "Our goal of partnering with a very capable, prominent and aggressive regional deployment entity was met when XpanD and Scrabble Entertainment entered into this partnership. I am very pleased to add Scrabble Entertainment to a list of great partners we have on this continent."