MUMBAI: Yash Raj Films and Sony Entertainment Television have inked an exclusive agreement, wherein the YRF will produce exclusive fiction and non-fiction content for the channel.
Sony Entertainment Television CEO Man Jit Singh said, "We’re thrilled and delighted to be working with Aditya Chopra and the talented team at YRF to create exceptional television content, which will be contemporary and engaging for audiences in India. Yash Raj Films and Sony Entertainment Television have a long standing relationship and this agreement will further strengthen our ties. This deal makes great sense because of the obvious ways the two businesses compliment each other."
YRF chairman Yash Chopra said, "Yash Raj Films has been at the forefront in making feature films for almost four decades. We have created our own space with the efforts of a wonderful team – this collaboration gives us an opportunity of producing television content that we believe in – shows that will engage and entertain the large television audience in India. When YRF decided to venture into the television space, we felt that an alliance with Sony Entertainment Television, India’s leading broadcaster, represented the coming together of not just two organizations, but the teaming up of like-minded brands committed to creating excellent content."
Sony Entertainment Television COO NP Singh said, "Aditya Chopra has proven himself to be a true visionary and leader in the Indian entertainment industry and YRF has excelled in everything they have done. Television is the biggest mass medium in India and this collaboration between Sony Entertainment Television and YRF will bring the very best in TV entertainment with high quality production values, which will appeal to the entire family."