Zapak corporate gamers work it for the Grand Finale


Mumbai: Online gaming company Zapak Digital Entertainment is looking at boosting the online gaming culture among corporates with their Zapak Corporate Gaming Championship. The competition was open to executives of all levels–from managers to chief executives. Around 4500 corporates from 50 organizations participated in the tournament.  

The IAMAI I-Cube 2007 report reveals that around 25 per cent of the 16.8 million active Internet users residing in 30 cities in India surf the Internet in office and more than 60 per cent of them are men.  

Commenting on hosting a gaming tournament for the corporates, Zapak Digital Entertainment chief marketing officer Arun Mehra said, "We had received immense positive feedback from ‘Corporate Gamer’ held in March earlier this year. Companies that could not participate in the earlier tournament approached us stating their wish to participate in the same.  This probed us to do ‘Corporate Gaming Championships’ – another tournament for the corporates again this year. The tournament saw great participation from the executives across different sectors. It was well enjoyed by the employees and they say they look forward to something like this on regular basis."   

Times Business Solutions COO Rajeev Gaur said, " is proud to present the Zapak Corporate Gaming Championships 2008. Gaming, especially online gaming, is a burgeoning industry, and we see these championships as an appropriate platform, to build the brand and visibility in the corporate arena. We look forward to these exciting inter-company gaming events and wish all the teams’ good luck – and may the best team win."  

Commenting on the association of Z3 with the Zapak Corporate Gaming Championships, Z3 & ZOD! Vice president Imraan Surve said, "Z3 marks the entry of Zodiac Clothing Co Ltd in to the men’s casual wear segment. The entire philosophy of the brand is summed up in the positioning statement of Relaxed Luxury. Z3 is targeted to the young executive who does not need to wear a tie to work or dress formally."

We wanted to partner with an event that would stand out of the clutter and yet reflect the ethos of the brand. The Zapak Corporate Gaming Championship targets our consumer spot on and allows him to experience the Z3 brand while rolling up his sleeves after work & enjoying himself"  

The gaming championship was held across Mumbai, New Delhi and Bangalore. Corporate Gamers tested their skills at Hardcore Games like NFS Most Wanted, Cricket 07 & Casual Games like Zuma & Bejeweled in the tournament. The city preliminaries took place in office premises, across 15 offices per city for four weeks. Four winners from each organization have been qualified for city finals. The city finals took place at Zapak Gameplex across Mumbai, New Delhi and Bangalore. The championship was open to employees across industries like IT, BPO, FMCG, Consumer Durables, Finance & Banking, Advertising, Media, Telecom & the Service Sector.   

Zapak tied up with selected organization through HR / Admin department and created a 10 computer set up in office premises. The tournament was open to all employees through the day, where they registered and played the game at any time. The top three highest scorers in each of the four games won prizes. Top players in each of the games qualified for the city finals. The 60 Finalists played a knockout final.   

The participants for the final round included executives from corporates like Mindshare, Convergys, Hotel Le Meridian, Hotel Grand Hyatt, ICICI Prudential, NIIT, WNS Global Services, Group M, Aricent Technologies, Indigene Lifesystems, Cambridge Solutions, Mindtree, Hotel Royal Orchid, Sparsh, Taj Wellingdon and Mindshare across Mumbai, Delhi and Bangalore.  

The prizes include Travelport Holidays, Z3 Shirts, Kingston Flash Drives, EA Game CDs, Zapak Game Packs.  The title sponsor is while the co sponsor is Z3.