Zapak to show Indo-Pak cricket series


    MUMBAI: and Neo Sports have come together to bring the current India Pakistan Cricket Series live online. On offer would be ball by ball coverage of the five ODIs and three Tests through Video on Demand (VOD), supported by an Interactive Live Scorecard to make the experience as real to all cricket fans with limited access to a television set. While watching the match fans can also participate in the ‘Quick Cricket’ Single Player Online Tournament to win exciting prizes.


    This online initiative will be a first of its kind in the country with the official BCCI rights holder, Neo Sports and coming together to capture all the thrill and excitement of the series. Access to the content would be available through a daily online pass for Rs 50 for a Video on Demand package.


    “The India Pakistan cricket series has captured the imagination of the entire nation. The Online initiative between Neo Sports and has been devised to ensure that cricket fans do not miss out on any of the action. The cricket zone on is the most frequented and popular section on the portal and getting to see the matches Live online would just be the icing on the cake for all cricket fans,” said Zapak Digital Entertainment Limited COO Rohit Sharma.


    NEO Sports CEO Shashi Kalathil added, “We are pleased to partner with Zapak to maximize the online potential of the ongoing Indian Oil Cup. Zapak’s track record of successfully managing a hybrid (subscription + advertising model) coupled with the unparalleled consumer demand surrounding an India – Pakistan series should provide the ideal recipe for success.”