MUMBAI: Zapak.com has launched an ATM Cash Contest where a Zapak user earns hard cash by playing games. All the gamer has to do is play as many games as he can from the moment the clock strikes twelve until 11:59 PM on the very same day. He has to check his ATM Statement on Zapak.com on a daily basis to see what he has won. This contest, where gamers can earn up to Rs. 2 lac everyday will go on for a fortnight on Zapak.com, starting 8 January.

The ATM Cash contest can be entered at http://www.zapak.com/atmcontest.zpk and is being communicated to the gamers through TV and radio where Zapak.com is planning to spend $ 0.5 mn within a period of 15 days. The TV commercial shows a young protagonist depositing bundles of cash at a counter in a bank. The idea being highlighted is the potential of winning cash everyday.